Vaccine Hesitancy

COVID-19 Vaccines are safe and effective.

COVID-19 Vaccine Resources

Materials and fliers related to vaccine hesitancy and anxiety around the COVID-19 vaccination.

COVID-19 Vaccine Resources


Below are resources that may be helpful in increasing the percentage of vaccinated patients in your health center.

Resources and Toolkits
  • New York State Association of Counties
    Examples of incentives and other strategies currently being used in New York State.

  • CUNY Graduate School of Public Health
    Discusses the role that primary care can play in helping people overcome what is referred to as vaccine hesitancy, but may actually be related to issues of access.  The work is based on a survey conducted with nearly 140,000 primary care patients across the U.S., as they made appointments to see their provider.

  • Meet the Four Kinds of People Holding Us Back From Full Vaccination
    New York Times Op Ed by Sema Sgaier, a co-founder and the C.E.O. of Surgo Ventures and an adjunct assistant professor at the Harvard T.H. Chan School of Public Health. The piece is based on a large-scale Facebook survey.
  • Vaccine Misinformation Management Guide
    Comprehensive field guide on addressing COVID vaccine misinformation, and recommended strategies for overcoming hesitancy related to these falsehoods. Developed by UNICEF.

  • 5 Effective Messaging Strategies to Encourage COVID-19 Vaccination
    Offers specific communication strategies for encouraging various populations to get vaccinated.

  • COVID-19 Public Education Campaign
    The HHS COVID-19 public education campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures such as mask wearing and social distancing.

  • Greater Than COVID 
    Doctors, nurses, researchers and promotoras provide facts and dispel misinformation about the COVID-19 vaccines.

  • The Conversation: Between Us, About Us
    Black and Latinx health care workers answer questions about the COVID-19 vaccines.

  • CDC Communication Toolkit
    CDC created this communication toolkit to help public health professionals, health departments, community organizations, and healthcare systems and providers reach populations who may need COVID-19 prevention messaging in their native languages.

  • STAT Vaccine Confidence Message Brief
    The Rockefeller Foundation commissioned Hattaway Communications to conduct quantitative and qualitative research to explore how to motivate high-priority audiences to get a Covid-19 vaccine.

  • Farmworker Justice COVID-19 Vaccine Toolkit
    Illustrated brochure for farmworkers that provides information and dispels myths about the COVID-19 vaccine, and outreach guide for promotoras/es de salud. In English and Spanish.

  • Top 10 Reasons to Get Vaccinated Against COVID-19
    Available in English and Spanish

  • Ad Council COVID Collaborative
    Here is the latest video PSA materials from the Ad Council that focus on BOOSTER SHOTS and the latest VARIANTS. These videos feature a number of doctors and health experts from across the country as they share their advice for how we can keep ourselves and our loved ones healthy and protected as we navigate this new normal.

    Boosters :30 Boosters :60

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