On the outside, Trillium Health may look like a neighborhood health center that provides accessible, affordable services to the community. On the inside, we're focused on caring for all of an individual's needs. "Extraordinary care, always", is not just our noble purpose at Trillium Health, it's our operational system. Our mission targets the complex vulnerabilities of our community, as we address the social, physical, and behavioral needs of those we serve, all under one roof.
Born from the HIV/AIDS epidemic, Trillium Health has grown into a Federally Qualified Health Center (FQHC) Look A-Like, allowing us to expand our reach and serve those who too often face barriers to care. From primary medical care, to LGBTQ affirming care, we are committed to our community. If you are interested in an organization that truly cares, Trillium Health may be for you.
We are currently recruiting for a Manager, Marketing & Communications.
The manager is a versatile, skilled communication professional responsible for developing and executing internal and external marketing and communication plans for Trillium Health. The manager, who will manage at least one staff member, will work to ensure consistent communication and articulation of organization's image/brand and position throughout the organization (internal) and to all external constituencies and support leadership with organizational initiatives and assigned programs/projects.
Communication, Marketing, Community Affairs and Social Media:
Develop and execute comprehensive marketing/communication plans reinforcing Trillium's strategic plan and organizational operating plans while positioning the organization among internal/external audiences and across clinical service lines and brand. Manage marketing efforts representing all clinical service lines. Acts as liaison to departments and staff for marketing projects and initiatives.
Act as media liaison with responsibility for press release and proactive pitches. Write, edit and disseminate press releases, speeches, presentations, and other collateral materials to support corporate communications and resource development. Monitor and report on local and national news and events related to the organization's industry and programs and services; identifies emerging trends and new opportunities. Maintain media and distribution lists.
Manage all social media accounts for consistent branding and content management and curation. Ensure daily monitoring of sites. Curate and management content management plans for online platforms. Ensure that all issues are brought to the attention of the Vice President with appropriate policy and tactical response/management by the manager. Monitor emerging trends and digital media.
Oversee management and coordination of assigned events, as well as community events where Trillium is involved or is a key stakeholder. Work with departments to provide collateral for internal/external events and ensures that brand standards are met. Provide planning, execution and reporting/assessment and develops a written event plan. Serve as ambassador and may act as, or serve as, on-site coordinator.
Represent Trillium at organizational and community events (whether sponsored by Trillium Health or not) in efforts to build collaborative relationships with key business partners and to promote the Trillium Health brand, mission and vision. Target community stakeholders and gains awareness of strategic relationships with intent to build a focused community affairs plan and actionable deliverables.
In partnership with the VP of Communication and Development, provide assistance and support for crisis communication and issues management, including preparedness/planning, social media monitoring, message development, media relations, and planning/execution. Capable of serving as spokesperson if required, and interacting with senior leaders and staff.
Write and edit copy for departmental projects and publications, curates content, and manages each project through approval process. May produce, edit, or oversee video production and content management. Develop statements on behalf of the CEO and organization to release to the public with prior approval from the VP. Oversee resources for publication and collateral development, including vendors, writers/freelancers, video producers, etc.
Perform market research and analysis and monitors internal and external environment for development of new market segments. Monitors trends and captures new opportunities. Prepares briefings and market assessment.
Work in partnership with the graphic designer/art director to ensure that brand standards and positioning of the organization are met. Edits all copy to and from department, including all publications and online delivery mechanisms. Will manage or assist with the curation of visual content, including graphics, infographics, photography, and video.
Manage internal communication execution and plan development for the intranet, presentations, events and other employee mediums.
Serve as departmental liaison to other departments and vendors, building customer/client relationships while overseeing/managing the development of collateral and other deliverables.
Create and reinforce effective processes and ensures an accurate inventory of all department material, including the distribution and stocking of brochures and other department collateral throughout the organization.
Coordinate all patient reviews from online sources, track messaging and report. Ensures patient confidentiality in accordance with policy and standards.
Manage sponsorships and ensures appropriate and consistent coordination, including budget, collateral, advertising, etc.
Project Management and Support
Monitor annual budget, work plans, sponsorships, media buys and strategic placements. Prepare reports and manages spreadsheets.
Develop project budgets and timelines, communicate project schedule to clients, and ensure project comes in within the budget and on time.
Develop, implement and maintain dashboards to identify, track and report key performance indicators, analyze those trends and make recommendations.
Use metrics to develop and articulate communication strategies and direct plans with approval from leadership. Follow AP Style guidelines and represents best communication practices.
Requires the ability and commitment to respect and support inclusiveness and diversity, including but not limited to individuals of different backgrounds, cultures, races, ages, sexual orientations, gender identities or expressions, experiences, opinions, etc.
Requires individual demonstration of commitment to the One Trillium behaviors and business impacts and modeling them in the organization.
Responsible for maintaining confidentiality of all patient, client, employee, protected and proprietary information.
Employees are accountable for meeting the performance standards of their departments and must participate as requested in compliance audits, process improvement and quality improvement plans.
Other specific duties as assigned.
Bachelor's degree in Communications/Public Relations or related degree from a four-year college or university required.
Minimum five years of communication/public relations experience with management experience preferred.
Computer Skills: Working knowledge of Microsoft Office. Will consider candidates with experience with online platforms such as Constant Contact, MAC Graphics and multimedia applications: Creative Suite Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, and other appropriate applications.
Strategic thinker with the ability to develop and implement strategies, deliverables, and evaluation.
Strong writing/editing and verbal communication and organizational skills. Effective presenter, influencer, negotiator, and relationship builder.
Ability to complete multiple high-priority projects with attention to accuracy and detail while meeting tight deadlines.
Strong understanding of project ownership from time assigned to delivery of completed product.
Flexibility, positive attitude and ability to work as part of a team.
Knowledge of communication/public relations, media production, social media, and dissemination techniques and methods.
Artistic sensibility and knowledge of design elements, design techniques, tools, and principles involved in production. Understanding of the usage of color, type, space, photographic, illustrative and graphic design.
While performing the duties of this job the employee is required to stand, sit, walk, use hands to finger, handle, or feel; reach with hands and arms, talk and hear. Occasionally the employee must stoop, bend and lift or move up to 25 lbs. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.
apply online at https://www.trilliumhealth.org/en/291/careers